Strategy to increase sales in FMCG Business in 2020

Are you dreaming of being a top market player of FMCG Business?

Check out the following strategy to increase your sales in FMCG Business in 2019.

FMCG industry is extremely competitive in nature. The FMCG industry is at the edge of change. This sector is seeing some rapid changes in customer tastes and preferences- be it food & beverage sector, personal durables or household care. The evolution of purchasing habits and the rise of cutting-edge technologies are changing the way we communicate with customers.

According to the report, the economic environment for FMCG Industry during H1 2018 was 40%. Increasing implementation of digitalization techniques along the procurement and distribution cycle, a growing e-commerce market, and changing lifestyles in developing markets drive the FMCG market.

Sales of an FMCG Business are similar to a see-saw, where both the side need to be balanced properly. Here the price and the volume are the main objects to meet the sales target.

Here is some strategy which, if taken correctly, you could increase sales and improve cash flow in your company. At the end of the day, cash is what matters.

1. Strategy to know what Customer Need

purchasing habits of a consumer are changing rapidly and to know the consumer behaviour towards your product need to know. Build your own strategy to know more about the customer need. Once you know about the customer need to build your own strategy which will help you to capture the market share and stand in the market as a leader.

2. Increase and manage sales bucket effectively

Sales are the first and foremost element of any company to grow. To manage your sales bucket you have to have a proper system to perform. Build a unique strategy in your business to have a proper lead, once you have a lead it is important to have a customized system to manage those lead.

Walkter Beacon Lab helps to rebuild your sales strategy and helps to modernize your sales process to manage your leads effectively.

3. Bringing all Process Stakeholders on Digital tools/Platforms

There are no doubts that adopting digital tools means the world for every business looking for innovative ways to improve their business. Digital transformation directly increases effectiveness across every channel of distribution. The higher the quality of digital tools and platforms the FMCG companies use, the better the results.

Being digitally mature means proactive decision-making, improved customer experience, innovation in product offering, and a way to connect all process stakeholders across the various digital channels and devices.

FMCG- FB-Image

4. Build a strategy for your  Bottom-up savings

Increase your sales and increasing company revenue does not make the company profitable. To make more profit a company should have a proper process to control operational cost. Until you have a proper process in place it is very difficult for a company to save unwanted cost.

5. Manage your operation effectively

To have control over your operational cost a company should have proper tools to analyze and to manage all operational activity. Walkter Beacon Lab always open handhold to provide cutting edge tools which will reduce your operation time and also money. Our proven system helps our client to save 40% of their operational cost. Are you worried about your unnecessary cost into your operation, then the search ends here.

FMCG industry is seeing some rapid changes in customer tastes and preferences- therefore know the precise type of Custom Software you need to make your business truly exceptional. We provide a one-stop solution which is capable enough to be used by merchandisers as well as sales executives so that consolidated data can be seen in one single solution only.

Now here’s what we do:

  • Managing Your Sales and operations effectively using your own custom software
  • Help you better control on distributors
  • Enable deep penetration across geography
  • We manage availability and visibility
  • Increase sales
  • Minimize expiry/return

Are you also just blindly following the market leaders and not taking a more holistic and futuristic approach to achieve your target. Then the search ends here, stop dreaming and start implementing.


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